markets, beginning with Washington, D.C., as part of a $20 billion investment program. In April the bank said it would open and staff 400 branches in 15 to 20 new U.S. That doesn’t mean there aren’t folks in our footprint that don’t want that product too.”

“There’s a portion of people looking for a truly end-to-end mobile banking experience, whether those are folks in our footprint today where we have branches or aren’t. “Branches remain critically important for us as a company, which is why you’re seeing us expand,” said Melissa Feldcher, head of Finn. banking giant has adopted more of an “omni-channel” approach to customer acquisition that would marry its branch presence with new digital capabilities, like Finn, and existing ones, like its main Chase mobile banking app. JPMorgan Chase is launching a national rollout of Finn, its sub-branded digital bank.Ĭhase unveiled the Finn project in October as a digital-only and more millennially-minded mobile banking app designed for customers in markets where Chase has few, if any, brick-and-mortar branches, beginning with St.

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